How to Craft a Marketing Message That Cuts Through the Noise
It’s undeniably loud on the Internet. It’s the place where everyone seemed to be selling “something”. A pop-up ad, a …
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Building Marketing Technology Infrastructure That Saves Money and Performs Well
The number of marketing tools that you need today includes landing page builders, email platforms, CRMs, chatbots, analytics tools, form plugins, funnel software, retargeting pixels and call tracking.
Micro Conversions: The Secret Metrics Most Marketers Ignore
The performance marketing field maintains its singular focus on achieving conversions as its primary objective. Did someone buy? Did they …
Funnels vs. Websites: Which One Does Your Business Actually Need?
Business 101: Every organization needs a website. Wrong assumption. Just as wrong is the guru being obssessed with funnels. There …
The Psychology of High-Converting Ads: What Really Makes People Click
Do you recall encountering any advertisement which completely captured your attention? The advertisement contained a headline that struck you like …
The Truth About ROI: Why Most Businesses Miscalculate Their Marketing Performance
The apex of marketing is its ROI (return on investment). It is the number that everyone quotes in board rooms, …
How to Audit Your Own Marketing Strategy (Without Hiring an Agency)
Hiring an agency to review your marketing strategy becomes unaffordable for many businesses. Small businesses that have not reached significant …
A Step-by-Step Guide to Building Your Business Funnel Without Wasting Time
The word “Funnels” seems rather elegant in your ears. The marketing term “funnel” appears frequently in marketing guru and SaaS …
Digital Marketing Tracking Holds Crucial Value Because We Present a Better Method to Achieve It
You’ve launched the campaign. The clicks are rolling in. Traffic is up. However, the question remains: Do these visitors convert …
Lead Generation Funnels: What They Are and Why Your Business Needs One
The term “funnel” gets frequently mentioned within marketing discussions yet its true meaning remains unclear to many. Your business should …
